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Small Business Advertising On A Shoestring Budget | Welcome To ...

Small Business Advertising On A Shoestring Budget

Posted on March 9, 2012 in general

Theme Tags: advertising, business, marketing, Multi-Media, small business

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You want to promote and advertise your business except that you do not have the wherewithal to do so. This really isn?t a problem because there are many ways to advertise your business using free options.

The internet is an excellent vehicle to promote and disseminate information to reach the four corners of the world. Here are some of the ways you can use the ?net for free advertising for your small business:

Use press releases to advertise your products and services. A press release is a standard way of announcing an event or a new product. There are websites in the internet that serves as platforms for promotions and advertisements. Some of these websites are free, while others charge a fee that is nonetheless very much less than what a traditional advertisement will cost.

Enter a discussion site. At first glance, your message will seem not reach a great number of people. Some boards allow you to provide a link to your website in your profile signatures. Forum visitors who will see your signature may want to know more and go to your website.

They?ll pass on that information to other people they know who may be looking for what you have to offer. People who visit a site do so for a specific purpose, so join a message board forum that is relevant to your products or services so you can increase your chances of getting visitors to check website. Find out about the forum?s list of rules and guidelines and limitations.

Start a blog ? or even a podcast! People will see what is in your blog of podcast, and those interested will be regularly checking you out. These visitors will in turn recommend you to their associates and other people in their own blogs.

Join social networking sites. In social sites like Squidoo and MySpace, you will be joining people with similar or like business interest with whom you can socialize. Perhaps you can act as the go-to- guy and promote your product through the process of mutual link exchanges with other sites. There are social networks like Squidoo were visitors can view a wide range of subject, as well as varieties of websites focusing in specific type of contents like sites for professionals or religion, etc.

Use article marketing. Publishing articles in mutually link exchanges will increase the number of visitors to your own website. Using keywords in the articles can help the search engines find them and funnel more customers through to your offer. It?s not hard to find numerous free ways to promote your small business ? even if it?s an offline venture that you own. Every business needs a home on the ?net, and the Internet can help you develop a loyal following in any demographic.

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